↧
PRSA Crowdsources 21st Century Definition of Public Relations
The art of public relations is a finely tuned craft—one that can only be described by a handful of words. Literally. In fact, public relations was last formally defined in 1982 by the Public Relations...
View ArticleIn or Out? Outside Marketing Communications Agencies vs. In-House Resources
Okay – I admit it. I may be a wee bit biased when writing on the subject of the relative advantages and disadvantages of using an in-house ad agency versus outsourcing to a marketing communications...
View Article